May witnessed a great number of various events related to expansion of ASR activities in regions, improvements in the construction industry. Promotion of regional relations and support of the national housing program contributed to the process of further development of ASR information field.

The total number of materials (both printed and electronic) related to ASR amounted to 154 in May 2006. There are the following leaders in terms of the number of references:

-Federal press: “Stroitelstvo” (Construction) (3), “MIR. Moskva i Regiony” (Moscow and regions) (2), “Rossiyskaya Gazeta” (The Russian Newspaper) (2);

-News agencies: Finmarket (5), ITAR-TASS (4);

-Internet editions: “Kvadratniy metr. Novosti” (Square meter. News) (7), Bolshoy portal nedvizhimosti” (Major real estate portal) (12), IRN.ru (Indicators of the real estate market) (8), ADVIS.ru (8). 

-Internet editions (79) and news agencies (32) can be considered leaders in terms of the number of references. The share of regional newspapers and magazines (21) is practically equal to that of the electronic versions of federal newspapers and magazines (15) and printed versions of federal newspapers and magazines (6). 

The number of ASR related references in the information field decreased in May and amounted to 154 (April – 190, March – 177). However, a 14.9 per cent decrease in the number of references in May does not testify to the decrease in ASR activities and can be explained by holidays celebrated within the first ten-day period of May.

 The most rapid development of the ASR information field took place at the beginning of the first week of May (14 references), in the middle of May –11 references. The 2nd and the 13th of May were characterized by a slight decrease in the number of references: 9 and 11 references accordingly. The average number of publications ranged from 1 to 14 daily. Thus, the following events resulted in the dramatic increase in the number of references:

Signing of an agreement between the Builders Association of Russia and the Builders Union of the Krasnoyarsk region

ASR President N. Koshman meets with Governor of the Stavropol region A. Chernogorov  

ASR meets with the representatives of Greenwich Financial Services L.L.C.

Figure 3. 

Figure 4. (вставить график)

Figure 5: Mass media structure.News agencies – 21 %, TV and radio – 1 %, Federal newspapers and magazines – 14 %, Regional newspapers and magazines – 14 %, Internet editions – 51 %, Area-specific press – 0 %, foreign press (electronic versions) – 0 %. 

More than half of the information field related to ASR is dominated by Internet editions, i.e., 51 %(56 %in April). In spite of the domination of Internet editions in the information field it is also important to note an active role played by news agencies (21 %), federal newspapers and magazines (14 %) and regional newspapers and magazines (14 %). A decrease in the share of Internet editions (from 56 to 51 %) occurred due to the increase in the share of federal and regional newspapers and magazines, which testifies to the fact that ASR activities are of current interest to the society. 

It is also important to note that the share of regional newspapers and magazines within the framework of the information field did not remain the same but increased and amounted to 14 per cent in comparison with April when the share of regional newspapers and magazines amounted to 12 per cent. The increase both in the absolute and relative value of the regional press testifies to the fact that the ASR activities are of current nationwide interest.

Analyzing the dynamics of ASR related references in mass media in May it is important to note that unexpanded ASR related references dominate the information field, their number amounting to 74, which decreased by 12 in comparison with April.

 At the same time one can notice a certain decrease in the number of expanded references from 19 to 8 and in the number of articles from 86 to 72.

 It is important to point out even distribution of the articles and unexpanded references which proves that the ASR information field development is well-balanced.   

 Figure 6: articles, expanded references, unexpanded references

Conducting a qualitative analysis of ASR related publications it is necessary to note that the greatest number of ASR related references are neutral. The number of neutral publications increased by 34 in comparison with April and amounted to 115 (74.6 per cent). The number of positive publications amounted to 39 in May. The qualitative structure of the information field remained practically unchanged.

Figure 7: structure of references – Positive, Negative, Neutral

Figure 8:   promotion of ASR regional activities – 34 %, miscellaneous – 4 %, promotion of inter-branch relations – 8 %, development of the construction industry – 20 %, implementation of the national program – 14 %, meeting between ASR and the representatives of Greenwich Financial Services L.L.C. – 17 %, meeting with Chinese builders – 3 %.

The analysis of the structure of issues and problems whose solution is reflected in the ASR information field shows that in May the major importance was attached to the issues and events related to development of Russia’s construction industry (20 %), ASR activities in regions (34 %), implementation of the national program (14 %). The meeting between ASR and the representatives of Greenwich Financial Services L.L.C. was among media-covered events (17 %). 

Thus, the analysis of the ASR information field in May proves that the number of references amounted to 154, the Internet editions dominating the field, while the share of federal newspapers and magazines was equal to that of the regional newspapers and magazines. 

 The following media-covered ASR activities were of current interest: meeting between ASR and the representatives of Greenwich Financial Services L.L.C., signing of an agreement between ASR and the Builders Union of the Krasnoyarsk region, signing of a cooperation agreement between ASR and the Nizhny Novgorod region and ASR alliance with the insurance company “Respet-Policy”.

Improvements in the construction industry and the national housing program, as well as promotion of regional relations constitute positive trends in ASR activities.

 Source: PR and Information Analysis Department of the Builders Association of Russia